Bob at Bob's Furniture Is Looking at the Results of Some

question 50

Multiple Choice

Bob at Bob's Furniture is looking at the results of some research about customers' ideas about his products.He learns that the attributes customers care most about are price and comfort.They care less about aesthetics and quality.The attributes on which Bob's products are doing worst are comfort and quality.They are doing best on price and aesthetics.What exactly is Bob looking at?

• A) a conjoint analysis
• B) a cluster analysis
• C) a perceptual map based on MDS
• D) a perceptual map that is attribute-based

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Definitions:

Blind Date

A social engagement or meeting between two people who have not previously met, arranged with the hope of forming a romantic relationship.

Attractiveness

A quality that makes a person, place, or thing pleasing or appealing to the senses, especially sight.

Second Date

A follow-up social or romantic encounter that happens after two individuals have met and spent time together once.

Waist-To-Hip Ratio

A measure used in physical attractiveness studies, indicating the ratio of the circumference of the waist to that of the hips.