Sam's Sandwich Shack Recently Conducted Two Focus Groups, Each with 6

question 26

Multiple Choice

Sam's Sandwich Shack recently conducted two focus groups, each with 6 customers and a moderator.Sam believes he gathered enough feedback from these focus groups to revamp his menu and to initiate some changes to the level of service provided by his staff.What would you recommend to Sam?

• A) Predicting how the marketplace will respond based on focus groups is not a great idea.
• B) Focus groups are a great predictor of how the marketplace will respond.
• C) He should conduct more customer focus groups, and then base his decisions on the focus group discussions.
• D) Focus groups are a waste of time, and provide little value.

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Definitions:

Concept Check

A method used to assess understanding of a particular concept or topic, often through questions or brief assessments.

Correct Name

The accurate or appropriate designation or term for someone or something.

Clinicians

Healthcare professionals who work directly with patients, diagnosing and treating illness, administering care, and offering psychotherapy or counseling services.

Repression

A defense mechanism in psychoanalytic theory where unwanted or dangerous thoughts and desires are unconsciously excluded from consciousness.