A Cluster Analysis Is Used to Identify Segments, and It

question 41

True/False

A cluster analysis is used to identify segments, and it determines exactly which segment(s) to target.

Recognize the focus and purpose of political communication.

Differentiate between government relations and public affairs.

Understand the role of communicators in informing the public and their chain of command.

Assess the perceptions of media bias among political figures and their impact on communications.