Josh Is Convinced That Subgroups Exist Within His Company's Current

question 67

Multiple Choice

Josh is convinced that subgroups exist within his company's current customer base.Further, he believes that these different groups of customers opt to purchase his company's brand for different reasons, and he feels this information is critical if he is to effectively target these customers and potential customers like them.Which type of market research analysis should Josh look into conducting in order to address his concerns?

• A) clustering
• B) segmenting
• C) positioning
• D) customer lifetime value

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Definitions:

Trabeculae

The network of irregularly shaped plates in spongy bone tissue, providing structural support and helping to reduce the weight of the bone.

Spongy Bone

A type of bone tissue that is characterized by a honeycomb structure, consisting of trabeculae filled with bone marrow; found at the ends of long bones and in the inner layer of other bones.

Osteon

The fundamental functional unit of compact bone, consisting of a central canal surrounded by concentric rings of bone matrix and cells.

Tuberosity

A large rounded projection on a bone that typically serves as an attachment site for muscles or ligaments.