Source Credibility Refers to a Consumer Interpreting a Message as the Most

question 14

True/False

Source credibility refers to a consumer interpreting a message as the most important piece of information, but the consumer also processes the source's credibility as a cue to the validity of that message.

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Definitions:

Activation-synthesis

A theory of dreaming that states dreams are created by the higher centers of the cortex to explain the activation by the brain stem of cortical cells during REM sleep periods.

Narcolepsy

A chronic sleep disorder characterized by overwhelming daytime drowsiness and sudden attacks of sleep, often linked to a deficiency in the brain's regulation of wakefulness.

Muscle Paralysis

The loss of muscle function in part of your body, which can be a complete or partial inability to move muscles.

Sleep

A naturally recurring state of mind and body characterized by altered consciousness, relatively inhibited sensory activity, reduced muscle activity, and inhibited nearly all voluntary muscles during rapid eye movement (REM) stages.