The Comparison of a Purchase to Expectations Is Thought to Occur

question 34

True/False

The comparison of a purchase to expectations is thought to occur whether the item purchased is comprised primarily of search, experience, or credence characteristics.

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Definitions:

Instantaneous

Occurring or done in an instant or immediately; without any noticeable delay.

Communication Codes

The system of symbols, signs, or rules used within a particular context or community for the purpose of conveying messages and meanings.

Paralanguage

The non-verbal elements of communication used to modify meaning and convey emotion, such as tone of voice, loudness, and pitch.

Nonverbal

Communication without using spoken language, including gestures, facial expressions, body language, and other visual cues.