CRM Programs Are Tools Used by Companies to Track Spending

question 53

Multiple Choice

CRM programs are tools used by companies to track spending by collecting information, such as customer identification and contact information, and some form of information on the RFM of the customers' purchase history.What does RFM represent?

• A) recency, frequency, monetary
• B) recency, financial, monetary
• C) retention, frequency, memory
• D) retention, financial, memory

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Definitions:

Linked Object

An object in a document that is connected to its source, allowing for updates in the document when the source changes.

Source File

The original file containing the code or data from which anything is generated or compiled.

Source Program

The original code written by a programmer before it is compiled or interpreted.

Data Series

A set of related data points plotted or charted in a graph, often representing a particular category of data.