Social Media Facilitate Word-Of-Mouth, Which Is Very Important for Businesses

question 58

True/False

Social media facilitate word-of-mouth, which is very important for businesses.

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Definitions:

TQM (Total Quality Management)

A management approach focused on continuous improvement of all organizational processes, products, and services.

Gemba

A Japanese term meaning "the actual place," often used in business to refer to the place where value is created or where the work is done, stressing the importance of understanding firsthand information.

Transumer

A consumer who prioritizes experiences over possessions and often engages in temporary use or rental of goods rather than ownership.

Second-Party Response

Feedback or reactions received directly from someone who is involved in a conversation or transaction, as opposed to third-party or external opinions.