What Is It Called When One Group Is Exposed to One

question 69

Multiple Choice

What is it called when one group is exposed to one ad or new product description (or whatever element of the marketing mix the marketer is testing) and the other group is either a control group or sees a different version?

• A) 1-2-3 test
• B) unbiased opinion test
• C) clinical trial
• D) A/B split test

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Definitions:

Reviewing Comments

The process of examining and responding to feedback or opinions provided by others.

Excited Them

Stimulated enthusiasm or interest in a person or group.

Presentation Materials

Any form of content, such as slides, handouts, or videos, used to support and enhance the delivery of information to an audience.

Sending Presentation

The process of delivering a speech or visual display of information to an audience, often through digital means.