Brand Extensions Are a Strategic Use of a Brand's Equity

question 51

True/False

Brand extensions are a strategic use of a brand's equity, in which the marketer leverages the brand's good name to get customers to buy something new.

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Definitions:

Functional Groupings

Involves the organization of products, tasks, or business units based on their purpose or role within the operations of a company.

Geographical Groupings

The organization of entities or data based on geographic locations or regions.

Functional Groupings

A method of classifying and organizing various functions, tasks, or items based on common characteristics or objectives.

Geographical Groupings

The classification of areas or locations based on shared geographical, cultural, or administrative traits, often used in data analysis and marketing strategies.