The Possibilities of Social Media Can Seem Overwhelming

question 50

Essay

The possibilities of social media can seem overwhelming.How can marketers learn to best use them?

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Definitions:

Latent Learning

Latent Learning refers to the process where learning occurs without any obvious reinforcement and is not immediately demonstrated through behavior.

Unconditioned Response

A reflexive, organic response to a stimulus that takes place without prior training or conditioning.

Classical Conditioning

The technique of learning by the repeated conjunction of two stimuli; a reaction that is first elicited by the second stimulus is eventually elicited by just the first stimulus.

Little Albert

An experiment in classical conditioning conducted by John B. Watson and Rosalie Rayner, where a young boy was conditioned to fear a white rat.