In the Pre-Purchase Phase, Marketers Want Customers to Be Aware

question 9

True/False

In the pre-purchase phase, marketers want customers to be aware of their brand and consider it for purchase.

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Definitions:

Process Innovations

Improvements or new methods introduced in the production or delivery process of goods and services.

New Product Introductions

The process of bringing a new product to the market, including development, marketing, and commercialization phases.

Existing Product Improvements

Enhancements made to products already available in the market to increase their value, functionality, or appeal to consumers.

Process Innovation

The adoption of a novel or substantially enhanced method for producing or distributing offerings in business processes.