Examlex
Explain how a marketer might calculate the ROI on using social media.
Passing on Genes
The biological process through which an individual transmits genetic information to their offspring, contributing to the genetic makeup of successive generations.
Evolutionary Psychology
A theoretical approach in psychology that examines mental structure from a modern evolutionary perspective, focusing on how evolutionary principles such as natural selection have shaped the mind and behavior.
William James
An American philosopher and psychologist, often referred to as the father of American psychology, known for his works on pragmatism and functionalism.
Evolutionary Psychology
The study of how evolutionary principles help explain the structure and function of the human mind.
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