Advertising Budgets Are Usually Fixed, Not Variable

question 71

True/False

Advertising budgets are usually fixed, not variable.

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Definitions:

Niche Journalism

Journalism that targets specific segments of the media market, focusing on a particular interest, topic, or demographic.

Demographic

Statistical data relating to the population and particular groups within it, used especially to identify consumer markets.

Ideological Presentation

The act of expressing thoughts, beliefs, or a vision systematically to convey a particular ideological stance.

Agenda-Setting

The process by which the media shapes public perception and awareness of important issues by choosing which stories to highlight.