Examlex
If the marketing goal is awareness among a larger segment, the ad would have to be run during a highly viewed TV show.
Arguer
A person who presents reasons to support or oppose an idea or issue in a discussion or debate.
Persuade
The act of convincing someone to do or believe something through reasoning or argument.
RERUN Strategy
A conflict resolution technique that entails Reflect, Explain, Reason, Understand, and Negotiate.
Defensiveness
A reaction aimed at protecting oneself from criticism, harm, or blame, often by justifying actions or denying responsibility.
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