Ralph's Big & Tall Retail Stores, a National Men's Apparel

question 40

Multiple Choice

Ralph's Big & Tall retail stores, a national men's apparel retail shop, does not use celebrity endorsers in its advertising.Instead, its ads feature regular people offering testimonials as to the high quality of the merchandise carried by Ralph's and the superior customer service the store provides.Firms such as Ralph's Big & Tall opt to use regular people instead of celebrities because

• A) they are more expensive.
• B) they are more authentic and trustworthy.
• C) they are not well known or famous.
• D) people dislike celebrities.

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Definitions:

Repression

In psychoanalytic theory, the basic defense mechanism that banishes from consciousness anxiety-arousing thoughts, feelings, and memories.

Memory Construction

The process whereby the brain forms, stores, and reconstructs information and experiences into memories.

Past Experiences

Pertains to events or activities that an individual has gone through in their life, which can influence current behavior and decisions.

Vivid

Describes memories or images that are strikingly clear and detailed, often so as to appear real or lifelike.