Examlex
In marketing, GRP is an acronym for
Value Analysis
A systematic approach to improving the value of products or services by examining function, reducing costs, and ensuring no compromise on quality or performance.
Sales Call
A direct interaction, either in person or over the phone, between a salesperson and a potential customer aimed at promoting and selling a product or service.
Selling Process
A series of steps taken by a salesperson to lead a potential customer towards purchasing a product or service.
Value Analysis
A methodical approach to assessing a product or service to reduce costs without impairing quality or performance, aiming to improve value for the manufacturer and customer.
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