Examlex

Solved

In Marketing, GRP Is an Acronym for

question 28

Multiple Choice

In marketing, GRP is an acronym for


Definitions:

Value Analysis

A systematic approach to improving the value of products or services by examining function, reducing costs, and ensuring no compromise on quality or performance.

Sales Call

A direct interaction, either in person or over the phone, between a salesperson and a potential customer aimed at promoting and selling a product or service.

Selling Process

A series of steps taken by a salesperson to lead a potential customer towards purchasing a product or service.

Value Analysis

A methodical approach to assessing a product or service to reduce costs without impairing quality or performance, aiming to improve value for the manufacturer and customer.

Related Questions