What Term Describes What Marketers Look for When Evaluating the Cost

question 4

Multiple Choice

What term describes what marketers look for when evaluating the cost effectiveness of an ad?

• A) DRO
• B) ROMI
• C) DAR
• D) ROM

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Definitions:

Unethical

Actions or behaviors that violate moral, professional, or societal standards, often causing harm or disadvantage to others.

UCS

Unconditioned Stimulus; a stimulus that naturally triggers a response without prior conditioning in the context of classical conditioning.

Operant Conditioning

A learning process where the consequences of a behavior affect the likelihood of that behavior occurring again.

UCR

Unconditioned Response, which is an automatic, natural reaction to a stimulus in classical conditioning theory.