Which Ad Would Be the Least Expensive

question 21

Multiple Choice

Which ad would be the least expensive?

• A) 30-second TV ad
• B) 1 page, 1 day in metropolitan newspaper
• C) 1-minute radio ad
• D) full page color ad in BusinessWeek

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Definitions:

Asch

Refers to Solomon Asch, known for his research on conformity, specifically the experiments demonstrating the influence of group pressure on opinions.

Crutchfield Situation

A technique used in social psychology experiments to study conformity, where individuals must make judgments while being exposed to the presumed opinions of others.

Asch Situation

An experiment by Solomon Asch that demonstrated the power of conformity in groups, where individuals often agree with a consensus even if it is clearly incorrect.

Asch Experiment

A series of psychological experiments conducted by Solomon Asch studying if and how individuals yield to or defy a majority group and the effect of such influences on beliefs and opinions.