Which Ad Would Be the Least Expensive

question 21

Multiple Choice

Which ad would be the least expensive?

• A) 30-second TV ad
• B) 1 page, 1 day in metropolitan newspaper
• C) 1-minute radio ad
• D) full page color ad in BusinessWeek

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Definitions:

Describe

To provide a detailed account or explanation about something in words.

Briefly

In a short, concise manner or period.

Publicity

The attention that a person, product, or company receives from the media and the public, often achieved through marketing or promotional efforts.

Promotional Mix

The blend of different marketing strategies such as advertising, sales promotion, public relations, personal selling, and direct marketing used to achieve business goals and communicate with the target audience.