What Three Questions Should Be Addressed in Designing a Sales

question 25

Essay

What three questions should be addressed in designing a sales force? Explain how these questions can be answered.

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Definitions:

Marginal Revenue

The additional income received from selling one more unit of a good or service, critical for determining optimal production levels.

Average Revenue

The amount of income a business receives per unit of goods or services sold, calculated by dividing total revenue by the quantity sold.

Total Revenue

The total income received by a firm from selling its products; calculated by multiplying the price per unit by the number of units sold.

Market Price

The current price at which an asset or service can be bought or sold in a particular market, determined by the supply and demand for it.