If the Advertising Goal Is to Increase Awareness, What Type

question 51

Multiple Choice

If the advertising goal is to increase awareness, what type of ad should be run?

• A) an ad with lots of humor
• B) an ad with lots of information
• C) an ad with a celebrity endorsement
• D) an ad with a combination of information and action

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Definitions:

Article II

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Business Law

The body of law that governs the rights, relations, and conduct of persons, companies, organizations, and businesses.

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