AIDA Represents Attention, Interest, Desire, and

question 57

Multiple Choice

AIDA represents attention, interest, desire, and

• A) action.
• B) assessment.
• C) attitude.
• D) advertising.

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Definitions:

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow in his 1943 paper, detailing a five-tier model of human needs, from basic (physiological) to advanced (self-actualization).

Leadership

The act of guiding or influencing a group towards the achievement of goals, involving vision, inspiration, and direction.

Influencing

Refers to the capacity or power to affect others' views, behavior, or decisions, often used within leadership, marketing, and social interaction contexts to achieve desired outcomes.

Negotiators

Individuals or parties involved in discussions aimed at reaching an agreement or resolving a dispute.