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Tech Gadgets Co.distributes complex and relatively expensive goods, with customers typically requiring assistance before purchasing.The channels for these types of products are often structured to be
Commodity
A raw material or primary agricultural product that can be bought, sold, or traded, often global commodities markets.
Exchange Value
The value of a good or service determined by what it can be traded or exchanged for in the market, influenced by supply and demand dynamics.
Use Value
The practical utility or usefulness of a commodity or service to meet human needs.
Fetishism of Commodities
A concept in Marxist theory referring to the perception of the social relationships involved in production, not as relationships among people, but as economic relationships among the money and commodities exchanged in the market.
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