Ralph's Big & Tall Retail Stores, a National Men's Apparel

question 40

Multiple Choice

Ralph's Big & Tall retail stores, a national men's apparel retail shop, does not use celebrity endorsers in its advertising.Instead, its ads feature regular people offering testimonials as to the high quality of the merchandise carried by Ralph's and the superior customer service the store provides.Firms such as Ralph's Big & Tall opt to use regular people instead of celebrities because

• A) they are more expensive.
• B) they are more authentic and trustworthy.
• C) they are not well known or famous.
• D) people dislike celebrities.

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Definitions:

Procedural Memory

A type of long-term memory that is responsible for knowing how to perform different actions and skills.

Episodic Memory

A subtype of long-term memory that involves the recollection of specific events, situations, and experiences from one's life.

Prospective Memory

The dimension of memory involved in the recollection of actions planned for future execution or intended future plans.

Hippocampal Region

An area of the brain involved in memory formation, navigation, and the consolidation of information from short-term to long-term memory.