Customer Insights, Inc

question 39

Multiple Choice

Customer Insights, Inc.operates a facility that recruits eight to 10 consumers and screens them on criteria such as relevance to the target segment or usage in a product category.What type of research is Customer Insights, Inc.engaging in?

• A) focus groups
• B) sampling
• C) online surveys
• D) copy testing

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Definitions:

Filter Feeders

Organisms that feed by straining suspended matter and food particles from water, usually by passing the water over a specialized filtering structure.

Herbivorous

An organism that feeds exclusively on plant materials, including leaves, stems, fruits, and roots.

Cnidarians

A phylum of aquatic invertebrates that includes jellyfish, corals, and sea anemones, known for their distinctive stinging cells called cnidocytes.

Gastropods

A large class of mollusks that include snails and slugs, characterized by a single shell (though some are shell-less) and a muscular foot for locomotion.