ABC CoIs Adding a Few Brand Extensions to Its Products

question 2

Multiple Choice

ABC Co.is adding a few brand extensions to its products.The company wants to create positive attitudes and awareness about its extensions.What type of ads should the company use?

• A) humorous
• B) non-comparitive
• C) fear appeal
• D) image

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Definitions:

Statement of Cash Flows

A financial statement that summarizes the amount of cash and cash equivalents entering and leaving a company.

Operating Activities

Business activities related directly to the production, sale, and delivery of a company's products or services, which are reflected in the cash flows from operating activities in the statement of cash flows.

Net Cash

The amount of cash remaining after all operating expenses, investments, and financial activities have been accounted for.

Cash Basis

A financial recording approach where earnings and expenditures are acknowledged solely upon the actual exchange of cash.