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SnowBlowers, Inc

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SnowBlowers, Inc.expresses the benefits of using its snowblowers.What type of argument is SnowBlowers, Inc.using?


Definitions:

Debt-Equity Ratio

An indicator showing the relative mix of equity and debt financing employed by a company for its assets.

Pre-Tax Cost

The pre-tax cost of debt is the interest rate a company pays on its borrowings before taking into account the tax deductions that reduce the effective interest cost.

Debt-Equity Ratio

A benchmark ratio illustrating how a company’s assets are financed by shareholders' equity and debt.

M&M II

Modigliani and Miller Proposition II; a theory on capital structure, which states that the value of a firm is independent of its capital structure, under certain assumptions.

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