What Term Is Used to Describe an Experiment Run by an Ad

question 23

Multiple Choice

What term is used to describe an experiment run by an ad agency where the ad agency will recruit consumers to come watch a TV series and commercials? The consumer will then answer questions about the ads and the agency uses the responses to determine how well the ads will do in the real world.

• A) focus groups
• B) sampling
• C) copy testing
• D) ad concept testing

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Definitions:

Instability

The state of being prone to change, variation, or unpredictability, often in a way that is difficult to control or manage.

Cycle

A sequence of events that repeat in a regular and predictable pattern over time.

Type Error

Mistakes made in statistical hypothesis testing, specifically Type I error (false positive) and Type II error (false negative).

Operator Downtime

The time period during which an operator or machine is not operational or producing, often due to maintenance, breakdowns, or setup changes.