Explain What Endorsements Are and How They Are Used by Advertisers.What

question 36

Essay

Explain what endorsements are and how they are used by advertisers.What are the pros and cons of celebrity endorsements, and what are the potential alternatives to avoid the cons?

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Definitions:

Delayed Reinforcement

A principle in behavioral psychology where a reward or punishment is given after a time delay, affecting how behaviors are learned or extinguished.

Reinforcement

In behavioral psychology, a consequence applied to increase the likelihood of a behavior being repeated.

Thirsty

The sensation of needing to drink fluids, often resulting from dehydration or increased salt intake.

Respondent Behavior

A reaction to a stimulus that is automatic or involuntary, often used in the context of classical conditioning.