Which of the Following Is NOT a Way Marketers Wish

question 37

Multiple Choice

Which of the following is NOT a way marketers wish to affect consumers in advertising?

• A) cognition
• B) affect
• C) behavior
• D) fashion

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Definitions:

Promotion

The process or act of raising someone to a higher position or rank, or the act of advertising or pushing for the sale of products or services.

Argument

A series of statements or reasons made to support or oppose a conclusion.

Cold Front

A leading edge of a cooler mass of air, replacing at ground level a warmer mass of air, characterized by weather changes.

Rain

Water droplets that fall from clouds in the atmosphere to the ground.