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Billboard advertising often employs dramatization, a narrative, or a slice-of-life vignette to communicate with consumers.
Slow-Wave Sleep
A deep sleep stage characterized by low frequency, high amplitude brain waves, essential for restorative sleep, memory consolidation, and hormonally regulated bodily functions.
REM Sleep
A phase of sleep characterized by rapid eye movement, where dreaming and increased brain activity occur.
Sleepwalking
A sleep disorder where a person walks or performs other complex behaviors while in a state of partial awakening from deep sleep.
Genetic Predisposition
The inherited genetic pattern that increases the likelihood of developing certain diseases, conditions, or traits.
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