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Computing Customer Lifetime Value (CLV) Involves Three Kinds of Components

question 22

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Computing customer lifetime value (CLV) involves three kinds of components: (1) numbers about money, (2) numbers about time, and (3) a financing finesse.


Definitions:

Factory Overhead

Indirect costs associated with manufacturing, including utilities, depreciation of equipment, and salaries of managers.

Management Process

A systematic approach to managing and optimizing an organization's resources and operations towards achieving its objectives.

Alternative Actions

Different courses of action or strategies that can be taken in a given situation.

Decision Making

A component inherent in the other management processes of planning, directing, controlling, and improving.

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