Examlex
In a(n) __________, the featured brand name is mentioned, as is the brand name of a competitor.
Peripheral Route Persuasion
A method of persuasion that relies on superficial cues to promote a response without demanding critical analysis of the content of the message.
Fundamental Attribution Error
The tendency to overestimate personality-based explanations for others' behaviors while underestimating situational factors.
Cognitive Dissonance
A psychological phenomenon where an individual experiences discomfort from holding two or more conflicting beliefs, values, or attitudes, often leading to a change in beliefs or behaviors.
Role
A set of expectations (norms) about a social position, defining how those in the position ought to behave.
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