The Idea That Familiarity from Repeated Exposure to a Brand

question 11

Multiple Choice

The idea that familiarity from repeated exposure to a brand name, logo, or ad will over time enhance the viewer's favorability toward the ad (and brand) refers to which term?

• A) sleeper effect
• B) cognitive
• C) source credibility
• D) mere exposure

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Definitions:

One-Child Pledge

A policy or agreement to limit families to only one child, often to control population growth.

Demographic Transition

The transition from high birth and death rates to low birth and death rates as a country develops from a pre-industrial to an industrialized economic system.

Financial Capital

The monetary resources owned or available to individuals, companies, or countries for investment in wealth-generating assets.

Developing Countries

Nations with lower levels of industrialization, economic activity, and human development index compared to developed countries, often working towards growth and advancement.