Examlex
In a cognitive ad, a cognitive or rational appeal engages the consumer's brain.
Transformation
The process of changing or converting one form or state of something into another, often seen in manufacturing and industry.
Opportunity Cost
The cost of forgoing the next best alternative when making a decision or choosing to consume or produce one good or service over another.
Ppf
The Production Possibility Frontier, a curve depicting the maximum output possibilities for two goods, given available resources and technology.
Efficiently
The method of performing or functioning in the best possible manner with the least waste of time and effort.
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