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Many consumer packaged goods are distributed intensively.Why?
Potential Marketing Actions
Possible strategies and activities that companies can employ to promote their products or services, enhance brand awareness, and engage with customers.
Market Segments
Distinct groups of potential customers with similar needs, characteristics, or behaviors who are likely to respond in a similar way to a company's offerings.
Market-Product Grid
A tool used to identify and understand market segments and product offerings, facilitating strategic decisions.
Multiple Products
Offering a range of different goods or services within a business's portfolio to cater to various customer preferences or market segments.
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