The Channel Design Does Not Need to Be Consistent with All

question 86

True/False

The channel design does not need to be consistent with all the other marketing elements (i.e., it is a stand-alone process).

---

Definitions:

Bundle

A collection of goods or services that are sold together as a single package deal.

Weak Axiom

A principle in consumer theory stating that if a consumer prefers bundle A over bundle B when prices are constant, then the consumer will not choose B over A if the price of A decreases and B's price remains unchanged.

Revealed Preferences

A concept in economics that preferences of consumers can be inferred by observing their purchasing habits and behaviors.

Francs

A former unit of currency in France and other countries, replaced by the Euro in many instances.