Marketers Frequently Use __________ to Try to Estimate the Likely

question 20

Multiple Choice

Marketers frequently use __________ to try to estimate the likely results of various actions, most frequently price cuts and competitive response.

• A) strategies
• B) promotions
• C) competition
• D) game theory

---

Definitions:

Adaptive Efforts

Activities or changes made by individuals or systems in response to environmental or situational demands to maintain or improve functioning.

Adaptive Responses

Behaviors or changes that allow an organism or system to adjust to new conditions or to preserve functionality in the face of external challenges.

Integrity

The quality of being honest and having strong moral principles, or the state of being whole and undivided.

Interdependence

The mutual reliance between two or more entities, where each affects and is affected by the other.