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The process of developing new products depends first on a company's
First-mover Strategy
A business strategy where a company is the first to enter a particular market or industry, gaining a competitive advantage.
Profitable Market
A market segment that generates more revenue than the expenses incurred in capturing and servicing it.
Strategic Decisions
High-level choices made by top management that set the direction and overall goals for an organization, affecting its long-term sustainability and success.
Cost-leadership
A strategic approach by a company to become the lowest-cost producer in its industry for certain products or services, aiming to gain a competitive advantage.
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