Examlex
Company ABC is in the process of sizing the market for its new web-based service that allows consumers to be matched with local attorneys specializing in the area of law pertaining to the consumer's need.The marketing team is trying to estimate the purchase decision-making process with respect to how likely it is that visitors to the site will hire an attorney identified by Company ABC.In estimating the purchase decision-making process, the marketing team should consider the elements of
Rorschach
A psychological test in which subjects' perceptions of inkblots are analyzed to examine personality characteristics and emotional functioning.
Thematic Apperception Test
A psychological assessment tool where respondents reveal their underlying motives, concerns, and the way they see the social world through the stories they make up about ambiguous pictures of people.
Projective Tests
A type of personality assessment that involves the presentation of ambiguous stimuli to subjects, who then project their own perceptions, emotions, and thoughts onto the stimuli.
External Locus
A psychological concept referring to individuals who believe that external forces or events significantly influence their life outcomes.
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