Company ABC Is in the Process of Sizing the Market

question 90

Multiple Choice

Company ABC is in the process of sizing the market for its new web-based service that allows consumers to be matched with local attorneys specializing in the area of law pertaining to the consumer's need.The marketing team is trying to estimate the purchase decision-making process with respect to how likely it is that visitors to the site will hire an attorney identified by Company ABC.In estimating the purchase decision-making process, the marketing team should consider the elements of

• A) awareness and intention.
• B) awareness, trial, and repeat.
• C) segmentation and trial.
• D) trial, intention, and repeat.

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Definitions:

Computerized Record System

An electronic platform for storing, retrieving, and managing data and records efficiently.

SAP

An Enterprise Resource Planning (ERP) software developed by the German company SAP SE, which helps businesses manage business operations and customer relations.

PeopleSoft

A software company that provides human resource management systems, financial management solutions, supply chain management, and customer relationship management applications.

Executive Search Firms

Specialized recruitment agencies that focus on filling senior executive and other highly specialized positions for organizations.