At Which Stage in the New Product Development Process Does

question 65

Multiple Choice

At which stage in the new product development process does the company have a number of ideas that it thinks might work and gets customers' feedback as to which ideas sound most promising?

• A) test marketing
• B) concept testing
• C) product development
• D) product testing

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Definitions:

Recommendation

A suggestion or proposal as to the best course of action, often based on analysis and assessment.

False Reassurance

Providing comfort or assurance without sufficient basis or truth, potentially undermining trust and delaying necessary actions or interventions.

Jargon

Specialized language used by a particular profession or group that may be difficult for outsiders to understand.

Jargon

Specialized language used by a particular group or profession that may be difficult for outsiders to understand.