The __________ Are a Group of Approximately 10-15% of the Population

question 37

Multiple Choice

The __________ are a group of approximately 10-15% of the population who is so influential that the loss of one of these customers costs the firm more than the loss of later adopters.

• A) innovators
• B) late majority
• C) early majority
• D) early adopters

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Definitions:

Absolute Thresholds

The minimum intensity of stimulation that must occur before you experience a sensation, varying across sensory modalities.

Weber's Law

A principle that states the smallest change in a stimulus that can be detected is a constant proportion of the original stimulus.

Sensory Adaptation

The process by which a person becomes less sensitive to a stimulus after prolonged exposure.

Signal Detector

A device or system designed to detect the presence of, or changes in, physical or other indicators, often used in the context of safety or communication systems.