The Form of Marketing Research at the Concept Testing Stage

question 29

True/False

The form of marketing research at the concept testing stage is usually focus groups and web surveys.

---

Definitions:

Rational Consumers

Individuals who seek to maximize their utility or satisfaction from the consumption of goods and services, making decisions based on available information and rational criteria.

Indifference Curve

A graph showing different bundles of goods between which a consumer is indifferent, illustrating varying combinations of two products that give equal satisfaction and utility.

Hamburgers

A widely enjoyed dish made of a grilled or fried patty usually made from ground beef, served within a cut-open bread roll or bun.

Indifference Curve

A graph showing different combinations of goods or services that give a consumer equal satisfaction and utility.