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The positioning statement can serve as an internal memorandum keeping all managers aligned as a basic guiding principle in all their collective decisions, so as to enhance the likelihood of __________ in the results of those decisions.
Marketing Costs
Expenses related to promoting and selling products or services, including advertising, product promotion, and sales force expenses.
Design Costs
The expenses associated with the conceptualization and development phases of product creation, including research, design, and prototyping.
Research and Development
The investigative activities a business conducts to improve existing products and procedures or to lead to the invention of new products and procedures.
Proration
The allocation of costs or revenues among departments, products, or periods based on a fair and equitable basis.
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