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Upon completion of the idea generation stage, the marketing manager takes the customer data and tries to predict the product's likely success.
Nightmares
Disturbing dreams that often lead to feelings of fear or anxiety upon waking, typically occurring during REM sleep.
Trauma
Deeply distressing or disturbing experiences that can have long-lasting psychological impacts.
Daytime Fears
Anxiety or fear experienced during the day, often related to specific events or generalized anxieties.
Night Terrors
A sleep disorder causing feelings of terror or dread, and is often accompanied by screams and intense physical activity during sleep.
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