Examlex
A positioning statement should express a brand's competitive advantage.
Correlation
A metric that shows how much two or more variables move in relation to each other.
Causation
The relationship between cause and effect, where one event is the result of the occurrence of another event.
Canalisation
The directing or channeling of behaviors or processes in a specific, predetermined direction.
Soup Kitchen
A place where free food, often in the form of soup, is served to the needy.
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