Amos Does Not Want to Find New Customers or Create

question 53

Multiple Choice

Amos does not want to find new customers or create new products.Instead, he is opening more stores and improving the marketing mix-more intriguing advertising, better pricing, better reward program, better in-store service, better store ambience, etc.What strategy is he using?

• A) market penetration
• B) product development
• C) market development
• D) diversification

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Definitions:

Profit-maximizing

A strategy or point at which a business reaches the highest possible difference between its total revenues and total costs.

Resources

Inputs or factors used in the production of goods and services, typically categorized into labor, capital, land, and entrepreneurship.

Appliance Manufacturer

A company engaged in the design, production, and sale of electrical or mechanical devices for domestic or commercial use.

MRPs

Material Requirements Planning, a production planning, scheduling, and inventory control system used to manage manufacturing processes.