Amos Does Not Want to Find New Customers or Create

question 53

Multiple Choice

Amos does not want to find new customers or create new products.Instead, he is opening more stores and improving the marketing mix-more intriguing advertising, better pricing, better reward program, better in-store service, better store ambience, etc.What strategy is he using?

• A) market penetration
• B) product development
• C) market development
• D) diversification

---

Definitions:

Bank Service Charges

Fees charged by a bank to its customers for account maintenance, transactions, and other banking services.

Outstanding Checks

Checks that have been written and recorded in accounting books but have not yet been cashed or cleared by the bank.

Bank Statement

A summary of all transactions mailed to the depositor or made available online by the bank each month.

Petty Cash System

A method used by businesses to manage small, daily expenses, involving a small store of cash on hand.