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Brand Names Must Have an Inherent Meaning

question 5

True/False

Brand names must have an inherent meaning.


Definitions:

Social Status

The position or rank of a person or group within the society based on wealth, occupation, education, and other factors.

Status Hierarchy

A social structure that ranks individuals or groups in a community on the basis of esteem and prestige.

Social Inequity

The existence of unequal opportunities and rewards for different social positions or statuses within a group or society.

Big Cheese

Big Cheese is a colloquial term used to describe someone of importance or high status in a particular area or field.

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