Examlex
Lee is the product manager for a software program sold by Company ABC.In evaluating the product, Lee determines that something just isn't right with how the software program is marketed to potential customers, and he feels a change is necessary.Which of the following marketing mix variables is easiest for Lee to change?
In-store Presentation
The method of displaying products in a retail space to attract customers and encourage sales.
Climbing Wall
A physical structure designed for climbing sports, featuring hand and foot holds of various sizes and shapes.
Stocked Aquarium
An aquarium that has been populated with a variety of aquatic plants, fish, or other marine life, typically for the purpose of decoration, hobby, or research.
Share Of Wallet
The percentage of the customer’s purchases made from a particular retailer.
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