Lee Is the Product Manager for a Software Program Sold

question 76

Multiple Choice

Lee is the product manager for a software program sold by Company ABC.In evaluating the product, Lee determines that something just isn't right with how the software program is marketed to potential customers, and he feels a change is necessary.Which of the following marketing mix variables is easiest for Lee to change?

• A) promotion
• B) price
• C) place
• D) product

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Definitions:

Target Rate Of Return

The specific return that an investor aims to achieve on an investment, which guides their selection of investment vehicles and strategies.

Actuarial Rate

The rate developed by actuaries based on statistical data, used in calculating insurance premiums and pension contributions.

Inflation Rate

The rate at which the general level of prices for goods and services is rising, and, subsequently, eroding purchasing power.

Personal Trusts

Legal arrangements where assets are held by a trustee for the benefit of another party, often used for estate planning, to manage wealth, or provide for beneficiaries according to the grantor's specifications.