An Example of Deepening Brand Extensions Is Oscar Meyer Selling

question 65

True/False

An example of deepening brand extensions is Oscar Meyer selling hot dogs that are different lengths.

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Definitions:

Variable-Interval Reinforcement

A schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed, which increases the consistency of the response.

Variable-Ratio Reinforcement

A reinforcement strategy in operant conditioning where a response is rewarded after an unpredictable number of responses, leading to high and steady response rates.

Fixed-Ratio Reinforcement

A schedule of reinforcement where a response is reinforced only after a specified number of responses, often resulting in a high and steady rate of response.

Fixed-Interval Reinforcement

A type of reinforcement schedule in which rewards are delivered at consistent intervals of time, contingent upon the desired response.